Responsibilities

• Write high-performing Meta ad scripts, hooks, and briefs
• Manage a structured weekly testing calendar with a high output of creative
• Appear in UGC-style ad content when needed
• Analyze ad performance data and turn insights into clear next steps
• Build creative systems that improve speed, iteration, and performance
• Collaborate with editors, creators, and the growth team to launch ads weekly
• Give strategic feedback on landing pages and other funnel assets based on ad performance
• Stay deeply connected to the customer by using reviews, surveys, comments, and market research to guide creative direction
• Understand the full customer journey and how creative impacts each stage
• Take ownership of results and bring new ideas forward constantly

Requirements

• 3 to 5 years experience in performance creative, paid social, or direct response marketing
• Proven track record of writing and launching Meta ads that have scaled profitably
• Experience working inside high-growth DTC brands, ideally those that have scaled to 9 figures in annual revenue
• Strong copywriting instincts with a focus on conversion, clarity, and structure
• Ability to work independently and manage your own creative pipeline without oversight
• Confidence speaking on camera in a natural, UGC-style format
• Deep understanding of CAC, ROAS, and how creative impacts acquisition and scale
• Experience collaborating with editors, creators, media buyers, and growth teams
• Obsession with the customer and a drive to understand their problems, psychology, and buying triggers
• Comfort reviewing landing pages, identifying creative gaps, and contributing across the full funnel

Benefits

• Remote flexibility
• A chance to play a key role at the fastest-growing brand in the category
• The opportunity to help build a category-defining brand that’s changing the way people think about beauty, wellness, and the water they shower in