Responsibilities

• Own creative briefs and ad concepts end-to-end, collaborating with the paid media and creative teams to ensure alignment with client goals and KPIs
• Analyze performance data from top-performing creatives to build and maintain a forward-looking creative testing roadmap
• Conduct competitor research to identify trends in ad formats, messaging, and hooks — and compile inspiration to inform future creative
• Review and log raw content for new ad creatives, identifying gaps and creative opportunities
• Collaborate with clients to understand their creative vision, brand guidelines, and key messaging to develop high-performing ad assets
• Maintain creative approval workflows and ensure assets are delivered to clients on time
• Partner with the design team to coordinate edits, revisions, and updates to ad creatives
• Lead influencer campaign execution — identifying talent, briefing creators, tracking deliverables, and coordinating sample shipments
• Negotiate contracts, usage rights, and deliverables with creators
• Manage campaign timelines and hold creators accountable to on-time delivery

Requirements

• 5+ years of relevant experience in creative strategy, performance marketing, or an agency environment
• At least 2 years of client-facing experience delivering on creative goals through the full ideation, production, and review process
• Proficient in analyzing paid media platform data and translating insights into actionable creative direction
• Experienced with influencer and UGC campaign management, including creator briefing, negotiation, and performance feedback
• Comfortable using tools such as Meta Ads Library, Google Drive, landing page builders, and AI creative tools
• Solid understanding of A/B and multivariate testing methodologies
• Excellent written and verbal communication skills with a sharp eye for brand voice
• Strong client-facing presence — confident presenting work and creative rationale to both internal teams and clients
• Organized, proactive, and able to manage multiple creative workflows simultaneously

Preferred

• client experience in health & wellness, beauty, e-commerce, retail, apparel, or financial services

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events