Responsibilities

• Set the Creative Vision - Define and communicate a clear design vision and strategy that aligns with brand identity and overall business objectives for both B2B and B2C audiences
• Manage the Creative Process - Oversee all design projects from concept through execution, providing constructive feedback and ensuring the timely delivery of high-quality assets
• Campaign Design - Lead the design and execution of integrated marketing campaigns across multiple channels, including display ads, social media, landing pages, email templates, and video ads
• Audience Targeting - Translate B2B and B2C marketing strategies into compelling visual design solutions that resonate with different target audiences
• Cross-Platform Design - Develop and maintain brand consistency across all marketing materials for different segments, adapting visual messaging for specific audiences and platforms
• Photo Shoot Management - Plan, organize, and direct photo and video shoots for product and lifestyle imagery, ensuring alignment with brand and marketing needs
• Image Editing and Retouching - Execute and oversee the editing and retouching of all product, lifestyle, and other photographic assets to maintain a high level of visual quality and brand consistency
• Creative Asset Management - Maintain and organize a library of all visual assets, including photos and videos, to support marketing and design efforts