Senior Corporate Communications Consultant - Government Programs (Hybrid)

Baltimore, MD (Hybrid)

$85K/yr – $168K/yrSenior Level8+ years expFull time

Posted 1 hr ago

Job Summary

Owns the development and execution of the marketing and communications strategy across products and audiences, shaping strategic communications and coordinating with business divisions and support functions to address opportunities and priorities.

  • Leads strategy development across multiple products, audiences and channels
  • Oversees tactical and strategic communications including digital and print materials and campaigns

Job Description

Responsibilities

  • Leads the development and implementation of the marketing and communication strategy across various products, audiences and channels. Works closely with business divisions to understand opportunities and priorities to provide strategic oversight and direction of various communications need which may be anticipated or unplanned.
  • Leads the development and amplification of strategic communications, including but not limited to tactical printed marketing materials, digital communications (website, social media, etc.) presentations, thought leadership, talking points, go-to-market campaigns and more.
  • Direct and work in conjunction with all support resources including but not limited to Business Divisions, Marketing Communications, Brand, Product, Public Relations, Strategic Research, Legal and Compliance.

Requirements

  • Education Level: Bachelor's Degree in communications, journalism, marketing or a related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
  • Experience : 8 years' professional communications experience.
  • Must be eligible to work in the U.S. without Sponsorship

Preferred

  • 3 years of sales and/or health insurance experience.
  • Experience in regulated healthcare programs.
  • Good understanding of healthcare trends.
  • An understanding of government regulations and experience dealing with government regulations.

Benefits

  • The description mentions a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).
CareFirst BlueCross BlueShield logo

CareFirst BlueCross BlueShield

CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously. Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love. Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas. RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text. Independent licensee of BCBSA.

Founded in 1934
Baltimore, Maryland, USA
7.1K employees (133 in marketing)

Salaries

Posted range

$85K/yr – $168K/yr

Taken straight from the job posting.

Corporate Communications median pay in the United States

$160K/yr

Most pay falls between $105K and $195K. Based on 318 salaries.

See all CareFirst BlueCross BlueShield salaries

Marketing Team

Marketing Team Size
101 (1% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$138.2K
Traffic Source Mix
Search
30.7%
Direct
60.1%
Referral
7.6%
Social
0.2%
Paid
1.3%

Headcount Trend

Current headcount: ~7.1K
CareFirst BlueCross BlueShield logo

Senior Corporate Communications Consultant - Government Programs (Hybrid)

CareFirst BlueCross BlueShield · Baltimore, MD · Hybrid