Responsibilities

• Create on-brand and channel-specific copy for a wide range of social media channels including but not limited to LinkedIn, Facebook, Instagram, X, and TikTok including creative copy, captions, and comments
• Support social media team with proof-reading and copy-editing posts and comments as needed
• Ensure all posts meet brand and social copy guidelines and align with overall JetBlue brand and tone as well as social trends and norms
• Develop and maintain social media copy guidelines and standards in coordination with brand team to ensure fit under brand copy and voice guidelines
• Actively participate in social media team meetings, content ideation sessions, and content capture
• Manage their own projects and timelines to ensure social media content is completed in a timely manner
• Maintain knowledge of current social media trends and in-platform features and functionalities
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing or English; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of copywriting experience in a corporate marketing environment for social media
• Proficient with Microsoft Office suite, experience with social media platforms including channel and scheduling tools
• Candidates must demonstrate skills in a work sample assessment.
• Understanding of current social media platforms including features and functionality, social media copy norms and themes, and up-and-coming trends
• Ability to manage multiple projects simultaneously
• Ability to work independently and in a team environment
• Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
• Must possess a strong sense of urgency and be able to effectively manage deadlines
• Strong team player with the ability to take initiative and work well independently

Preferred

• Experience with social media copy/content creation for a large company in travel or hospitality

Benefits

• The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.