Senior Copywriter

Responsibilities

• As Senior Copywriter, you’ll support the Marketing Communications team by crafting copy for ad campaigns; messaging briefs; internal communications; product content for web pages; headlines and taglines; new product names; scripts for promotional and instructional videos; content for fliers, brochures, blog posts, case studies and other marketing content.
• You’ll rely on your creativity, your curiosity and your strategizing and collaborative skills as you work with subject-matter experts and stakeholders across multiple departments and product lines to transform information and ideas into effective, compelling content.
• Your comprehensive understanding of numerous target audiences and deep knowledge of company style will allow you to tailor engaging and resonant copy that builds brand awareness and customer loyalty— while striving for clarity, concision, grammatical accuracy and a consistent brand voice throughout all company materials.
• Copywriting (70%)
• Conceive, write and produce clear, accurate and engaging content for a variety of target audiences and purposes, tailoring messaging, tone and level of technical detail to meet the needs of each audience, including copy for ads, literature, email, blogs, articles, video and websites
• Producing and publishing articles that market the company and its products
• Determine what makes products appealing to our target audiences
• Develop compelling new creative and messaging concepts to inform, educate or persuade target audiences
• Craft comprehensive campaign messaging briefs and copy to guide content development across all marketing channels, with an understanding of the unique characteristics, conventions and audience expectations of each channel (LinkedIn, Instagram, etc.)
• Ensure cohesive campaign messaging throughout all collateral

Benefits

• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.