Responsibilities

• Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
• Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each
• Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
• Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
• Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment
• Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
• Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing
• Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD
• Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities