Responsibilities

• Write and edit high-quality, impactful copy for a range of marketing materials for LEAF, including but not limited to, website content, blog posts, social media posts, email campaigns, advertisements, product descriptions, and video scripts.
• Assist in developing and maintaining the brand's tone, voice, and style guidelines to ensure consistency across all communication channels and touchpoints.
• Craft compelling narratives in content created that captivate and connect with customers, effectively conveying the value and benefits of our products and services.
• Conduct research to understand leasing industry trends, customer needs, and competitive landscape, to inform the position’s efforts.
• Review and revise own work, as well as work of other team members, to ensure accuracy, clarity, and adherence to business brand guidelines.
• Manage multiple projects simultaneously, while meeting deadlines and working with team members to deliver high-quality copy, on time.
• Provide guidance to less experienced copywriters to improve the quality of their work.
• Remain current on industry best practices, writing trends, and emerging technologies to enhance skills and contribute fresh ideas.
• Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
• Promote an environment that supports belonging and reflects the M&T Bank brand.

Requirements

• Bachelor's degree and a minimum of 3 years’ related experience, or in lieu of a degree, a combined minimum of 7 years’ higher education and/or work experience, including a minimum of 3 years’ related experience
• Strong portfolio demonstrating versatility across various mediums and writing styles
• Strong technical writing skills
• Strong command of grammar, punctuation, and syntax
• Proficiency in tailoring content for different target audiences and platforms
• Strong strategic thinking skills
• Experience translating marketing objectives into compelling copy
• Detail-oriented

Preferred

• Bachelor’s degree in English, Journalism, Communications, or related field
• Minimum of 3 years’ professional copywriting experience
• Financial services experience