Responsibilities

• Lead copy development across customer marketing and brand partnership creative — including customer stories, campaign copy, co-branded activations, editorial content, digital and social, and experiential touchpoints
• Shape and maintain narrative coherence across complex, multi-format programs; ensuring every piece of copy ladders up to a unified story with real emotional impact
• Interview customers, distill complex business outcomes, and translate them into narratives that feel human, compelling, and strategically aligned
• Act as a senior creative voice and copy lead on cross-functional teams — partnering with creative directors, designers, strategists, and brand partnership managers from brief through delivery
• Write across a wide range of voices and formats — from bold campaign headlines and punchy social copy to long-form storytelling and editorial features
• Drive creative concepting and ideation, bringing a strong copy perspective to the earliest stages of a project
• Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs
• Manage multiple workstreams simultaneously across pods and programs, meeting deadlines in a fast-paced, high-output environment
• Incorporate feedback with grace and iterate quickly — balancing creative conviction with collaborative flexibility

Requirements

• 7+ years of copywriting experience, with a strong track record in brand, customer marketing, integrated campaigns, or editorial contexts
• A portfolio that demonstrates narrative range and strategic depth — storytelling that builds across touchpoints and connects with a real audience
• Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling — ideally with experience writing customer or case study content
• Deep understanding of brand voice and how to apply, protect, and evolve it across diverse formats, surfaces, and partnership contexts
• Experience leading copy on cross-functional creative teams and collaborating closely with designers, strategists, and senior stakeholders
• Exceptional editorial instincts: structure, rhythm, clarity, and economy of language at every scale
• Experience working within or alongside brand partnerships, sponsorships, or co-branded programs is a strong plus
• Agency experience (in-house or external) is a plus
• Comfortable working at both the strategic and executional level — moving fluidly between big-picture narrative framing and line-level copy craft

Preferred

• You believe the best brand copy lives in the intersection of truth and feeling — and you know how to find that intersection every time
• You love making technology feel human and customer stories feel inevitable
• You're energized by the creative complexity of partnership work — honoring multiple stakeholders while keeping the story clear and compelling
• You want your words to travel: in campaigns, in conversations, in the hands of sales teams, on stages, and across screens around the world
• You thrive when you're leading and building something with a team
• You have a strong, clear voice and the editorial judgment to know when to lead and when to listen
• You're a strategic thinker who doesn't lose craft when the stakes get high
• You're proactive and resourceful. You find the path, and move without waiting
• You ask smart questions, take feedback well, and make the work better every round