Senior Copywriter (Fully Remote)

Atlanta, GA (Remote)

$80K/yr – $90K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive PadSplit’s content strategy and execution across web, blog, and campaigns to generate growth and qualified leads.

  • Own content strategy across channels to support growth.
  • Must-have: 8+ years of content marketing experience with a proven execution track record.
  • Standout: Experience scaling content programs for marketplaces or multi-audience environments.

Job Description

Responsibilities

  • Content Strategy & Leadership: Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
  • Editorial Planning: Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
  • Full-Funnel Content: Create content that supports every stage of the customer journey.
  • Lead Generation & Campaigns: Develop gated assets and high-converting landing pages to drive qualified leads and growth.
  • SEO & Distribution: Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
  • Audience Insights: Leverage research and customer insights to refine messaging and identify opportunities.
  • Cross-Functional Collaboration: Partner with marketing and other teams to ensure alignment and consistency.
  • Performance & Optimization: Track KPIs, optimize content through testing, and build scalable processes for efficient production.

Requirements

  • Content Expertise: 8+ years of experience in content marketing with a strong track record of execution.
  • Strategic Leadership: Ability to build and scale content programs end-to-end, from strategy to execution.
  • Cross-Functional Collaboration: Experience partnering with product, growth, design, and leadership teams.
  • Marketplace Experience: Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
  • Writing & Storytelling: Exceptional writing, editing, and persuasive storytelling skills.
  • Technical & Analytical Skills: Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
  • Results Orientation: Data-driven, self-starter focused on measurable impact and continuous improvement.
  • Startup Mindset: Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.
PadSplit logo

PadSplit

4.0 Glassdoor

PadSplit is the nation's largest coliving marketplace, connecting renters seeking affordable housing with thousands of furnished rooms in shared residential properties across the U.S. The platform transforms how people access housing by eliminating traditional rental barriers—no long-term leases, minimum credit scores, or large upfront costs required.Members enjoy all-inclusive weekly payments that cover rent, utilities, Wi-Fi, and furniture, allowing for move-ins within 48 hours. This flexible approach makes housing accessible to essential workers, students, and anyone navigating today's challenging rental market.For property owners and investors, PadSplit maximizes rental income by converting underutilized spaces into private rooms within managed coliving environments. The platform provides a turnkey solution that generates higher returns while addressing the housing affordability crisis—creating value for both sides of the marketplace.

Founded in 2017
Atlanta, Georgia, USA
165 employees (25 in marketing)
71% recommend to a friend

Traffic Signals

Monthly Visitors
643.6K
Monthly Google Ads Budget
$20.3K
Traffic Source Mix
Search
32.5%
Direct
62.5%
Referral
3.2%
Social
1.2%
Paid
0.5%

Headcount Trend

Current headcount: ~166

Marketing Team

Marketing Team Size
10 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$35.2M
Last Raise
$20.5M
Series Unknown, 3 years ago

Funding History

  • Jan 2023
    Series Unknown
  • Nov 2021
    Series B • $20.5M
  • Aug 2020
    Series A • $4.3M

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