Responsibilities

• Content Strategy & Leadership: Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
• Editorial Planning: Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
• Full-Funnel Content: Create content that supports every stage of the customer journey.
• Lead Generation & Campaigns: Develop gated assets and high-converting landing pages to drive qualified leads and growth.
• SEO & Distribution: Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
• Audience Insights: Leverage research and customer insights to refine messaging and identify opportunities.
• Cross-Functional Collaboration: Partner with marketing and other teams to ensure alignment and consistency.
• Performance & Optimization: Track KPIs, optimize content through testing, and build scalable processes for efficient production.

Requirements

• 8+ years of experience in content marketing with a strong track record of execution.
• Ability to build and scale content programs end-to-end, from strategy to execution.
• Experience partnering with product, growth, design, and leadership teams.
• Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
• Exceptional writing, editing, and persuasive storytelling skills.
• Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
• Data-driven, self-starter focused on measurable impact and continuous improvement.
• Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.