Responsibilities

• Lead the development and consistent refresh of key messaging through regular meetings with field teams, product teams, senior and executive leadership, etc.;
• Create, implement, and maintain communication and messaging/content strategy plans with a proactive approach for AccessLex and Helix Bar Review;
• Manage the work and activities of the Marketing Copywriter and other freelance copywriters as needed;
• Collaborate regularly with AccessLex Institute and Helix Bar Review by AccessLex subject matter experts to ensure accurate and effective representation of Company resources, tools, products, voice, and overall brand;
• Write, proofread, and edit marketing and related materials, publications, reports, emails, press releases, blog posts, social content, ad copy, position papers, newsletters, CEO communications, web copy, event-related copy, etc.;
• Produce engaging email copy, using email marketing best practices and in collaboration with the Senior Email Marketing Strategist, to be sent to schools, students, and other invested stakeholders;
• Develop messaging concepts for campaign and offer-related initiatives and programs;
• Lead public relations efforts in conjunction with PR agency, including strategy/coordination, deliverables, monitoring KPIs, and ensuring appropriate responses;
• Take ownership of the Marketing content calendar, including planning and execution of emails, blog posts, press releases, and other related content;
• Make recommendations for improvements, edits, changes, and updates to design and copy where appropriate and oversee implementation of approved recommendations;

Requirements

• Ability to lead or work according to a project plan set by a marketing campaign;
• Superior attention to detail and superior organizational and time-management skills;
• Ability to balance competing priorities and adapt to the changing needs of the business while meeting deadlines;
• Exemplary written and verbal communication skills;
• Extroverted approach to role, responsibilities, and interactions with internal and external stakeholders;
• Self-starter with a proactive approach to communications and content strategy;
• Strong marketing and communications instincts with an eye for detail;
• Superior writing and editing skills;
• Ability to quickly adopt Company voice and brand standards;
• Ability to understand and express complex concepts and issues in terms understandable to wide audiences;

Preferred

• Experience with legal writing;
• Experience ghostwriting;
• Experience with Mail Chimp and Salesforce Account Engagement;
• Interest in legal/higher education theory, policy, and research.