Responsibilities

• You’re a passionate writer, skilled at copywriting and creative communications, and looking to join a highly collaborative team in a dynamic, fast-paced environment.
• This position will be hired through Critical Mass, your day-to-day work will be embedded with the Delta client’s brand team. You will report directly to the Senior Brand Manager and collaborate closely across brand, product, and channel teams to deliver cohesive and impactful content.
• You Will Work Closely With Stakeholder Teams To Understand Their Needs For Messaging That Drives Awareness, Preference, And Sales For Products For The Client’s Flagship Brand. Collaborating With Internal And External Teams, You Will
• Cultivate a deep understanding of our products, innovations, customers, and target decision makers.
• Develop compelling copy to drive engagement with different consumer and professional decision makers through various content types.
• Be the voice of the brand that reflects our positioning, value proposition, and persona.
• Build marketing communications that meet customer requirements and brand guidelines, optimize key opportunities, and advocate for our brand with impactful, SEO-optimized content that drives engagement
• Collaborate with channel marketing, product management, and other Delta internal departments to identify needs, requirements, and goals for creating relevant and impactful copy and messaging.
• Work with brand and channel teams in accordance with strategy, customer guidelines, and decision maker behaviors to develop innovative and effective written communications.
• Support a market-driven and industry-leading brand strategy.

Requirements

• 5-7 years of content marketing or copywriting
• Excellent writing, editing, and proofreading skills with a diligent eye for brand voice, accurate detail, language, flow, and grammar
• Comfortable working independently within tight, and often changing, timelines while managing competing priorities
• Strong research, listening, and creative thinking skills
• Ability to think conceptually and translate ideas into compelling, audience-specific messaging
• Proven ability to demonstrate brand voice
• Excellent portfolio of work
• Proficiency in Microsoft Office
• Solid understanding of SEO and digital marketing best practices is required to optimize content performance.
• Experience working with various product content management systems and emerging technologies, including Copilot