Senior Copywriter & AI Systems Architect at GlossGenius | New York, USA | $145K/yr – $170K/yr

Senior Copywriter & AI Systems Architect

New York, USA (Hybrid)

$145K/yr – $170K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Join GlossGenius as a senior copywriter who owns brand, performance, and lifecycle copy and builds AI-powered workflows to scale messaging.

Must-have: 5+ years of copywriting across brand, performance, and lifecycle
Standout: Experience establishing brand standards with style guides or AI-powered systems
Standout: Editorial authority and ability to coach partners across the organization

Job Description

Responsibilities

Write across the full marketing funnel: paid social, email, landing pages, video scripts, campaigns, and more. Your copy brings real business-owner pain points to life and shows how GlossGenius solves them in ways competitors can\'t.
Architect and build AI-powered copywriting and copy-review systems from the ground up. Design Claude skills, stress-test outputs against brand standards, ship new workflows, and iterate constantly as the tools and the team evolve.
Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces.
Serve as the organization\'s editorial authority: set the standard, run AI-powered copy reviews, give feedback with conviction, and coach partners to make better messaging decisions without needing you in every room.
Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make GlossGenius impossible to ignore.
Stay close to what great brand and performance marketing looks like in the wild. Bring that perspective, along with the latest AI systems thinking, back to the team and use it to push our work forward.

Requirements

5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle
Deep fluency in outcomes-first writing: you have proven experience translating product features into business impact and customer transformation, and you understand that differentiation increasingly lives in narrative, not just feature lists.
Experience setting copy standards at an organizational level, whether through style guides, voice frameworks, or AI-powered writing systems
Real, hands-on AI fluency. You\'ve built AI writing tools and workflows that changed how your team operates.
Strong performance marketing instincts. You know what makes copy convert in crowded paid environments and you think about creative strategy, not just execution.
A clear point of view: you have opinions about what great looks like, can defend them, and rally cross-functional partners around your perspective

Benefits

Flexible PTO
Competitive health & dental insurance options, with premiums partially covered by GG
Fertility and adoption benefits via Carrot and Kindbody
Generous, fully-paid parental leave policy
401k benefit — employees are eligible to contribute starting day 1 of employment
Professional Development — employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support
Team Bonding opportunities — as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

GlossGenius

3.9 Glassdoor

GlossGenius is one of the quickest growing solutions powering small business owners across the US in the beauty & wellness space with elegant, vibrant, and intuitive software. GlossGenius’s complete “business-in-a-box” platform spans powerful SaaS and fintech solutions, enabling tens of thousands of business owners to run their entire set of business operations every day.GlossGenius is backed by Bessemer Venture Partners, Imaginary Ventures, Left Lane Capital, L Catterton, and a number of high-profile strategic investors and has raised a total of ~$70mm.

Founded in 2016

New York, New York, USA

306 employees (51 in marketing)

glossgenius.com

69% recommend to a friend