Responsibilities

• Create, manage, and oversee the implementation and execution of end-to-end digital advertising strategies.
• Align paid media initiatives with broader marketing and revenue targets to ensure seamless integration and alignment with organizational goals.
• Communicating paid media insights to internal stakeholders.
• Outline and execute a direct attribution roadmap in partnership with the Marketing Science team.
• Collaborate with the Design, Studios, & Social teams on the creation of advertisement and promotional materials.
• Serve as the expert on cross-functional digital advertising, including, but not limited to, the following platforms: Google, Meta, CTV, Programmatic, Search, TikTok, Snapchat, ESP, Ticketmaster, and internal database maximization.
• Lead the build of a technically sound digital advertising infrastructure that is compliant with NFL and global PII guidelines.
• Other duties as assigned.

Requirements

• At least 3-5 years’ relevant work experience; or an equivalent combination of education and experience.
• Proven experience in planning, executing, and activating revenue-generating, digital marketing campaigns that enhance fan engagement, brand awareness, and ROAS.
• Experience leveraging a variety of platforms simultaneously to drive full-funnel customer activity and conversion rates - including Google PMax, Meta, LinkedIn, CTV, Programmatic, SEO, SEM, App, SMS, CRM, ESP, Ticketmaster.
• Experience with Microsoft Suite including Excel, Outlook, PowerPoint and Word.
• Knowledge of Photoshop, Adobe Creative Suite, Formstack, Qualtrics, Zoom/Zoom webinar, and Squarespace a plus.
• Ability to collaborate across departments and manage multiple initiatives, goals and targets while delivering impactful fan engagement programs.
• Ability to read, react, communicate, and optimize against reporting from various performance marketing platforms.
• Excellent verbal and written communication skills, capable of fostering trust and building strong relationships across all levels of the organization.
• Interest in paid marketing trends and ability to test and apply industry best practices to existing processes.
• Proven ability to manage multiple priorities, meet deadlines, and maintain efficiency in a fast-paced environment.

Preferred

• Knowledge of Photoshop, Adobe Creative Suite, Formstack, Qualtrics, Zoom/Zoom webinar, and Squarespace a plus.