Senior Coordinator, Paid Media

Dallas, TX (Hybrid)

$53K/yr – $63K/yrSenior Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize paid media activation across search, social, and display while translating data into actionable insights for client success.

  • Campaign execution and optimization across channels to meet client goals.
  • Own weekly reporting and external communications with clients and vendors to drive alignment.
  • Analyze cross-channel data to verify outcomes and uncover opportunities for improvement.

Job Description

  • Independently manage tactical activation tasks across all digital marketing platforms with a focus on affiliate marketing & search.
  • Develop a deep understanding of each client’s business and provide weekly reporting with a focus on actionable insights.
  • Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
  • Lead specific external day to day communications and develop relationships with select clients and vendors.
  • Analyze data from various sources to ensure client goals are being met or identify opportunities to improve.
  • Collaborate with peers to manage responsibilities and set clear expectations for optimal team efficiency.
  • Become a digital marketing knowledge resource by staying current on industry changes and emerging technology innovations.
  • Travel Requirements: Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.
  • 1-2 year’s experience in managing paid media in one or more digital channels – search (organic and paid), social, progammatic, display, and video
  • Strong grasp of digital marketing fundamentals & web analytics platforms
  • Strong verbal and written communication skills, including proficiency in Microsoft Excel & PowerPoint
  • Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines
  • Strong analytics skills to troubleshoot issues
  • U.S. citizenship or permanent residency is required for this position
  • Previous client management experience preferred
  • Bachelor's Degree preferred
  • Google Ads and/or Meta Blueprint Certification preferred
  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
  • Hybrid work policy allowing employees to divide time between in-office and remote work with mandatory in-office days at least 5 days per month
January Digital logo

January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful client marketing organizations. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times and Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Kendra Scott.

Founded in 2011
New York, New York, USA
101 employees (26 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
29.7%
Direct
45.6%
Referral
7.1%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
26 (26% of company)
Median Career Experience
9 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

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