Responsibilities

• Power a content engine informed by our internal SMEs, clients, competitors, and industry insights.
• Partner with subject matter experts (including our executive team) to capture insights and translate them into compelling content.
• Maintain a writing calendar spanning blogs, CTAs, email, sales emails, promotional emails, case studies, white papers, battle cards, 1-pagers, brochures, event materials, and social posts, sales presentations, etc.
• Write with a focus on driving meaningful metrics (trust, engagement, pipeline influence).
• Work closely with marketing leadership to evolve messaging and positioning.
• Partner with designers, freelancers, and other roles to systemically scale content production.
• Stay current on B2B content, digital storytelling, and MSP/IT industry trends.
• Partner on paid campaigns (e.g., LinkedIn Thought Leader Ads) to amplify reach.
• Apply and continuously evolve best practices across SEO/AEO, conversion optimization, and AI-assisted content development.
• Partner in development and compliance with voice and tone documentation.
• Conduct SME interviews to fuel articles, LinkedIn posts, newsletters, and video clips, etc.
• Write and edit high-quality content across formats: blogs, bylines, case studies, POVs, email, and video scripts, etc.
• Ensure all content reflects brand voice, positioning, and messaging.
• Prompt AI image creation tools as needed for pairing images with content
• Publish and distribute content across channels including LinkedIn SME and company profiles, website, newsletters, direct mail, YouTube, etc.
• Support direction and writing for company social media platforms, including Google Business profiles, reviews, and social media strategy.
• Provide guidance, stay current on, and apply conversion optimization practices.
• Provide guidance, stay current on, and apply AI content development processes.

Requirements

• 7+ years of experience in content writing with proficiency in executing the entire writing development pipeline, including ideation, research, and final draft.
• Experience working a technology driven, B2B, mid-to-enterprise or high-growth environment
• Experience using HubSpot for content distribution, campaign tracking, and performance analysis.
• Proven track record creating and executing content that builds trust and drives engagement.
• Strong writing and editorial skills with the ability to translate complex topics into clear, compelling narratives.
• Understanding of SEO (Search Engine Optimization) best practices
• Emerging experience with new AI tools for content creation and distribution

Preferred

• Experience in IT services or MSP sectors

Benefits

• medical benefits, 401(k) eligibility, and PTO.