nCino, Inc.

Senior Content Writer

Wilmington, NC (On-site)

$65K/yr – $107K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end content strategy and editorial governance across campaigns, web, and brand storytelling to drive conversions and uphold brand integrity, backed by 5+ years of professional writing leadership.

  • Content Strategy & Editorial Standards: develop messaging frameworks, content templates, and governance to ensure consistency and ROI across channels.
  • Channel Leadership: own long-form and short-form copy for campaigns, landing pages, product pages, and web destinations with a balance of brand voice and conversion performance.
  • Cross-Functional Collaboration: review and elevate work from junior writers, lead stakeholder reviews, and translate briefs into compelling, differentiated content while tracking impact.

Job Description

Responsibilities

  • Lead comprehensive content development for high-impact marketing campaigns, product narratives, and brand storytelling initiatives that drive measurable business outcomes.
  • Develop concept-driven copywriting across campaigns, including taglines, ad copy, and headlines that turn strategy into a distinct, memorable brand line.
  • Translate complex strategic briefs and business objectives into clear, engaging content across digital and traditional marketing channels while ensuring message consistency.
  • Drive web content and conversion copy across the site, including landing pages, product pages, and campaign destinations, balancing brand voice with search visibility and conversion performance.
  • Provide editorial leadership by reviewing, editing, and elevating content from junior writers to ensure quality standards, brand alignment, and strategic messaging effectiveness.
  • Partner across marketing teams to develop integrated messaging frameworks that support go-to-market strategies and customer acquisition goals.
  • Move fluently between long-form narrative and short-form copy, adapting voice, structure, and length to the channel, audience, and objective.
  • Present creative concepts and content strategies to senior stakeholders, incorporating feedback effectively while advocating for content excellence and brand integrity.
  • Develop comprehensive messaging guidelines, content templates, and editorial standards for cross-functional teams to ensure consistent brand voice across all touchpoints.
  • Monitor industry trends, competitive messaging strategies, and market dynamics to inform content strategy and identify opportunities for brand differentiation.