Responsibilities: Develop and execute a comprehensive content marketing strategy aligned with business and revenue goals; Drive development and execution of marketing copy for websites, landing pages, literature, campaigns and product messaging; Ideate, write and produce content including press releases, webinars, blogs, white papers, presentations, proposals, research reports, case studies, and articles; Oversee and support the creation of email communications and nurturing campaigns; Coordinate client interviews for stories and references, aiding video interviews; Drive planning and execution of content calendar, roadmap, and publishing cadence across channels; Define audience personas, content themes, and messaging frameworks across the buyer journey; Conduct content audits and identify gaps to improve performance and keep content fresh; Generate quarterly reports on keyword and SEO trends; Apply data-driven insights to improve engagement, conversion, and performance metrics, track and analyze content performance (SEO, engagement, conversion rates).