Responsibilities

• Brand Messaging + Voice & Tone systems. Internal and client-ready guides that define how the brand sounds and why.
• Site Audits & Content Analysis. What’s working, what’s missing, what must change — with clear rationale.
• Content Architecture. Sitemaps, taxonomy direction, and content grouping logic for expansive sites.
• Wireframe Copy. Heds, deks, and capsule copy that clarifies intent and supports UX decisions.
• Content Remapping Plans. Annotated inventories tied to objectives and messaging, including component-stacking and storytelling guidance for top-level pages.
• Microcopy Systems. Navigation labels and UI language that make control intuitive and tell a brand story.
• Branded Content Type Models. Structure, purpose, examples, and governance notes.
• Governance Strategy. Roles, workflows, maintenance cadence, and editorial standards the client team can run.
• Sample Pages & Prototypes. To demonstrate messaging, structure, and editorial direction in practice.
• You’ll also participate in discovery sessions, brief and train client content teams, and present and defend your thinking to senior stakeholders.

Requirements

• 7+ years in content strategy, brand messaging, editorial strategy, or closely related disciplines.
• A track record of building messaging and voice/tone systems and translating them into page-level guidance.
• Strong content architecture instincts: sitemaps, taxonomy, and content grouping for large sites.
• Comfort partnering with UX on wireframes and page flows, and writing wireframe copy that clarifies hierarchy and intent.
• Experience producing annotated content remapping plans that client teams can actually execute.
• Strong interface copy skills — navigation labels and UI language that support brand and usability.
• Confidence presenting to senior stakeholders and defending recommendations with clear rationale.
• A practical orientation: you produce artifacts teams use, not just conceptual decks.
• Responsible AI fluency: you use AI to accelerate synthesis and drafting while respecting accuracy, confidentiality, and client restrictions.
• A current view on content structures that drive AI visibility — how content gets surfaced in AI-powered search and LLM responses, not just Google.

Preferred

• Higher education, research, or nonprofit experience.
• Familiarity with CMS ecosystems and comfort collaborating with engineering leads.
• Accessibility-aware practice (WCAG familiarity).