Responsibilities

• Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives
• Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts
• Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials
• Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more
• Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategies
• Support initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher education
• Create and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRs
• Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline
• Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors
• Assist in the development and execution of digital advertising campaigns
• Create and enhance webpage content using SEO, GEO, and other emerging best practices
• Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate
• Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight

Requirements

• Bachelor’s degree or higher in Communications, Journalism, English, or related field
• Minimum 5+ years’ experience in copywriting and/or communications
• Impeccable grammar and exemplary writing skills
• Excellent proofreading and editing skills
• Higher education or technology industry experience is a plus

Benefits

• Medical Insurance
• Life Insurance
• Dental Insurance
• Vision Insurance
• PTO
• Paid Parental Leave
• Paid Holidays
• Short Term Disability
• Long Term Disability
• 401K