Senior Content Creative (Temp-to-Hire)
GTMfund
Los Angeles, CA (Remote)
$121K/yr - $151K/yrIn-houseTemporarySenior level5+ years exp.
10 hrs ago
Senior Content Specialist
Herndon, VA (Hybrid)
Salary Not AvailableSenior Level
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end content production with AI-enabled workflows across blog, emails, social, and sales assets; build a scalable AI-assisted content engine and prompt library; align with Demand Gen calendar and SEO metrics.
- Content ownership: own recurring content types and editorial calendar.
- AI workflow: build prompts, templates, and integration with editorial review.
- Performance: tie content to campaigns, SEO, and content-attributed pipeline.
Job Description
Responsibilities
- You will be responsible for the day-to-day creation and management of content across multiple formats and channels: blog posts, email campaigns, social media, solution briefs, website copy, video scripts, and more.
- You won’t just be writing, you’ll be building repeatable, AI-powered content workflows that allow the team to move faster, stay consistent, and produce more without sacrificing quality.
- Write and edit high-quality, SEO-optimized content across formats including blog posts, solution briefs, website pages, email copy, social media posts, video scripts, and sales enablement one-pagers.
- Translate complex product capabilities and franchise industry trends into clear, engaging narratives tailored to FranConnect’s target personas.
- Repurpose long-form content (webinars, white papers, research reports) into shorter-form assets — social snippets, emails, infographics — to maximize content mileage.
- Maintain a consistent brand voice and tone across all content produced, ensuring alignment with FranConnect’s messaging framework.
- Collaborate with subject matter experts in Product, Sales, and Customer Success to extract insights and turn them into compelling content.
- Champion AI tools as a core part of your daily workflow.
- Use AI writing assistants (such as Writer, ChatGPT, or equivalent) to accelerate first drafts, generate content variations, and scale production volume without compromising quality.
- Build and maintain a library of AI prompts, templates, and content briefs that enable fast, consistent content creation across the team.
- 3–5 years of experience in content writing, content marketing, or a related role in a B2B SaaS environment.
- Exceptional writing and editing skills — you can write clearly, adapt your voice to different formats, and self-edit with a sharp eye.
- Demonstrated experience using AI writing tools (Writer, ChatGPT, Jasper, or similar) as a genuine productivity multiplier in day-to-day content work — not just as an experiment.
- Comfort building and working within structured content workflows, prompt libraries, or AI-assisted production systems.
- Working knowledge of SEO fundamentals and experience applying them in content creation.
- Familiarity with HubSpot (or equivalent marketing automation platform) and Google Analytics.
- Experience writing for the franchise, multi-unit, or retail operations industry.
- Familiarity with tools such as Salesforce, SEMrush/Ahrefs, or Hootsuite.
- Experience creating content for both mid-market and enterprise B2B audiences.
