Responsibilities

• Develop original and creative concepts for blog posts designed to attract new and existing Garmin, TrainingPeaks and TrainHeroic customers
• Utilize content mapping or topic clusters to guide users through the awareness, consideration, and decision stages of the customer journey
• Independently oversee a story idea from ideation to publication, including initial research, writing, editing and approvals while collaborating with other departments to support cross-channel promotion for maximum readership
• Utilize a thorough understanding of Garmin’s business segments and marketing priorities to independently determine content topics that will answer the questions customers are asking
• Analyze blog performance metrics and optimize content for search engines and appearance in AI summaries in close partnership with the Content Specialist and SEO Analyst.
• Audit and assess blog content on a regular basis to ensure it is accurate, updated with the newest products and performing as expected. Exercise independent judgment to analyze and assess content, develop a plan of action, and then edit and remove content as appropriate
• Conduct interviews with internal and external parties to develop compelling stories that follow Associate Press (AP) style
• Serve as a mentor for less experienced team members, setting an example for others to follow, including providing training and guidance as needed
• Collaborate with other departments to recommend, develop, and execute integrated content campaigns inclusive of blog, PR, social and eblast as assigned
• Independently manage multiple time sensitive projects simultaneously, using discretion to establish priorities and triage urgent matters

Requirements

• Bachelor's Degree in Marketing, Journalism, or relevant related field AND a minimum of 5 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
• Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
• Demonstrated aptitude and experience writing and editing both long and short form content
• Demonstrated understanding of content marketing strategy and implementation
• Proven ability to work on deadlines
• Experience optimizing content, taking GEO/SEO and Google Analytics into consideration
• Strong passion for Garmin business and products
• Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
• Understanding of web publishing requirements
• Must possess demonstrated editorial mindset with an ability to predict audience preferences

Preferred

• Owner of previous published writing samples
• Strong interest in and understanding of the endurance sports world
• Demonstrated experience in crafting original, engaging content tailored to diverse audiences and platforms
• Ability to conceptualize and execute unique content ideas that enhance brand presence and support strategic goals
• Familiarity with AP Style
• Knowledge of Google Analytics
• Familiarity with SEO & AEO best-practices
• Some experience managing a team of contributors/writers
• Experience as an endurance athlete or coach, working understanding of TrainingPeaks, TrainHeroic and key competitors

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits