Senior Content Marketing Manager

Responsibilities

• Own and drive original research programs — surveys, data studies, competitive analysis, and industry benchmarking — that establish Snowflake as a thought leader on priority topics
• Develop and maintain deep subject-matter expertise in 2-3 priority topic areas and build authoritative long-form content: research reports, executive bylines, data-driven blog series, and op-eds
• Partner with internal SMEs, and executives to source insights and translate them into high-impact narratives
• Track share-of-voice, search trends, and competitive positioning to identify content gaps and opportunities where Snowflake can lead the conversation
• Design, build, and continuously improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio (our Streamlit-based AI content engine)
• Create and maintain AI skills and prompt chains for content production: blog drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing
• Serve as the team's AI workflow architect — evaluate new AI capabilities, prototype tools, and integrate them into the content production pipeline
• Build self-serve AI tools that enable non-content teams (product marketing, field marketing, partner marketing) to produce on-brand, CoE-quality content independently
• Measure and report on AI workflow adoption, time savings, and content quality improvements
• Evangelize the CoE's content standards, AI tools, and workflows to product marketing, corporate communications, engineering blog, and partner marketing teams

Requirements

• 5-7+ years of experience in content marketing, editorial, or digital content strategy — preferably in B2B technology or enterprise SaaS
• Demonstrated experience building or using AI tools for content creation and content processes — prompt engineering, AI agents, LLM-powered workflows, or similar. You should be able to articulate specific AI workflows you've built, not just tools you've used
• Strong writer and editor with proven ability to produce research-driven, long-form thought leadership content (bylines, research reports, data studies)
• Experience designing and executing original research programs (surveys, data studies, benchmarks) that generate earned media and thought leadership positioning
• Ability to work with technical concepts (data engineering, AI/ML, cloud infrastructure, security) and translate them into compelling narratives for business and technical audiences
• Strong project management skills — ability to own and drive production schedules, manage stakeholders, and coordinate across multiple teams simultaneously
• Experience using content analytics (traffic, engagement, SEO rankings, pipeline attribution) to inform strategy and demonstrate ROI
• Comfort with data tools and willingness to learn Snowflake-specific platforms (Cortex, Streamlit, SQL basics) — you don't need to be an engineer, but you should be eager to build

Preferred

• Experience with Snowflake, or similar cloud data platforms
• Hands-on experience with AI/LLM platforms (building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows)
• Experience working in or with a content center of excellence model
• Familiarity with SEO tools and strategy (search volume analysis, keyword research, competitive gap analysis)