Responsibilities

• Story Discovery & Content Creation
• Develop thought leadership and perspective-driven content alongside our co-founders
• Own copy across our website, blog, and all owned channels—keeping it sharp, current, and on-message
• Partner with product, engineering, sales, and founders to surface developments worth amplifying
• Maintain a high editorial bar: storytelling that is specific, useful, and genuinely worth reading
• Build, own, and execute the editorial calendar and content roadmap, ensuring every piece of content serves a clear purpose across the funnel
• Lead our organic social program end-to-end: copywriting, creative asset production, and performance measurement

Requirements

• A strong portfolio of content you owned end-to-end—from angle identification through writing, and distribution across multiple formats. Customer-led work where you drove both the relationship and the story is especially compelling; we’ll want to see examples.
• Exceptional writing and editing skills across registers—you can write for a CFO and a clinical director and make both feel genuinely understood
• Hands-on experience building AI-augmented content workflows that meaningfully increase output quality and volume
• Comfort working directly with external stakeholders—customers, operators, clinicians—to extract insight and build trust
• Strong organizational and project management skills: you can manage multiple content streams, maintain consistent messaging, and track what matters
• A bias toward shipping: you default to done-and-good, not delayed-and-perfect
• Proven ability to manage an organic social media program: calendar ownership, copywriting, and creative production
• Working knowledge of web CMS platforms (Webflow, WordPress) and fluency in SEO, AEO, CRO, and site architecture fundamentals
• Familiarity with HubSpot or a comparable marketing automation and analytics platform
• Visual judgment: you can review creative work, give clear direction, and manage design projects efficiently
• Comfortable with ambiguity and are able to work autonomously in a fast-paced, early stage start-up.
• 5+ years of B2B marketing experience with a proven track record of blending content strategy with heavy daily execution

Preferred

• Experience in healthcare, health tech, or life sciences—you understand the audience, the vocabulary, and the regulatory environment
• Proficiency in design tools (Canva, Adobe Creative Suite, Figma) and basic video editing (Descript or similar)
• Experience building or scaling an executive thought leadership program