Responsibilities

• Own the development and execution of an integrated content strategy that supports demand generation and customer retention.
• Translate complex power market concepts and product features into high-impact thought leadership, blog posts, case studies, and whitepapers.
• Drive Yes Energy’s social media presence, developing platform-specific strategies to increase brand reach and community engagement.
• Manage the editorial calendar and content workflow, ensuring a consistent brand voice and high quality across all outputs.
• Collaborate with subject matter experts (SMEs) across the organization to extract insights and turn them into compelling narratives.
• Partner with the Demand Generation team to create content that optimizes the buyer journey and improves conversion rates.
• Build and maintain a reporting framework to measure content performance, including organic traffic, engagement, and contribution to pipeline.
• Leverage AI and automation tools to improve content discoverability, operational efficiency, and performance.
• Oversee SEO strategy for content, ensuring all assets are optimized for search rankings and visibility.