Responsibilities

• Develop and lead social-first content concepts , formats, and series across TikTok, Instagram, and emerging platforms
• Translate product launches, retail moments, and brand campaigns into compelling social stories
• Drive a shift from always-on posting to high-impact, campaign-led content
• Lead social content for key moments (product launches, retail activations, cultural tentpoles)
• Concept and execute formats like mini-shows, social stunts, and creator-driven narratives
• Ensure every idea is built for platform-native consumption and audience retention
• Act as the connective lead between Creative, Social, and Influencer teams
• Partner with Creative on ideation, scripts, and treatments to ensure ideas are made for social from the start
• Collaborate with the influencer team to integrate creators into story-led content , not just one-off posts
• Oversee content from concept through production, posting, and iteration
• Ensure content is delivered at speed without compromising creative quality
• Maintain a high bar for what goes live — prioritizing ideas that feel fresh, relevant, and culturally in-tune
• Understand how social content contributes to key business outcomes including engagement, traffic, conversion, and revenue
• Partner with analytics, paid, and eCommerce teams to ensure content is optimized for both organic performance and paid amplification
• Use performance data (ER, retention, CTR, conversion signals) to refine creative and inform future concepts
• Think beyond views — ensuring content drives measurable impact across brand and sales goals