Blue Cross and Blue Shield of North Carolina

Senior Content Analyst - Social Media

Durham, CA (Hybrid)

$81K/yr – $130K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social content strategy across organic and paid, shaping pillars, briefs, and cross-functional alignment to drive awareness, education, and sales outcomes.

  • Own content strategy across social and paid channels with demand-gen alignment to influence pipeline.
  • Embed content early in planning with brand, creative, and marketing partners to accelerate execution.
  • Create social-first content and briefs, producing assets and on-camera talent as needed to lift performance.

Job Description

Responsibilities

  • Develop and lead social media–led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
  • Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
  • Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
  • Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
  • Partner with demand generation to align paid social targeting, messaging, and strategy
  • Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with brand, communication , creative and marketing partners
  • Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
  • Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as needed
  • Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
  • Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial

Requirements

  • Bachelor's degree or advanced degree (where required)
  • 5+ years of experience in related field.
  • In lieu of degree, 7+ years of experience in related field.

Preferred

  • Experience working with content creation software such as Canva or CapCut
  • Exposure to Ai creation tools

Benefits

  • The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community
  • Work-life balance, flexibility, and the autonomy to do great work
  • Medical, dental, and vision coverage along with numerous health and wellness programs
  • Parental leave and support plus adoption and surrogacy assistance
  • Career development programs and tuition reimbursement for continued education
  • 401k match including an annual company contribution