Senior Connections Strategist
Chicago, IL (On-site)
Posted 8 days ago
Job Summary
Own CRM and loyalty strategy across owned channels, turning consumer insights into personalized journeys, while leading testing, measurement, and cross-functional collaboration to drive lifetime value.
- Lead fast-cycle test-and-learn to optimize CRM, loyalty, and lifecycle journeys.
- Collaborate with data, martech, and creative teams to translate insights into measurable business results.
Job Description
Responsibilities
- Analyze how consumers interact with owned-channel communications using performance data, competitive research, and segmentation insights
- Identify whitespace within the category and uncover opportunities to strengthen customer relationships through owned-channel communications
- Map CRM and loyalty journeys and identify moments that deepen relationships and drive lifetime value
- Evaluate current experiences and recommend improvements that elevate consumer needs and business goals.
- Design audience-led journeys that guide both loyalty communications and go-to-market messaging across all lifecycle stages
- Identify ways to activate first- and third-party data across the martech ecosystem
- Partner with analytics to develop fast-cycle test-and-learn plans and build personalization strategies at scale
- Partner closely with data and martech teams to adapt new platform features and functionality and translate them into CRM strategies that drive measurable business results
- Brief creative teams on the job to be done for each touchpoint and guide how the system should work together
- Bring CRM and loyalty best practices across email, SMS, mobile app, web, direct mail, and addressable media
Requirements
- 5-7 years experience, preferably in an agency setting
- A passion for turning human insights into impactful customer experiences
- Confidence working with multi-dimensional research and distilling insights into clear strategic direction
- Strong analytical and strategic thinking abilities with equal strength in data and interpersonal understanding
- Experience in CRM, loyalty, and lifecycle marketing and the ability to use segmentation, data, and technology to personalize at scale
- A data-first mindset with experience developing experimentation and optimization plans
- Strong creative partnership skills and the ability to articulate the purpose of each touchpoint
- Excellent organization, time-management skills, and adaptability
- Clear and compelling communication and presentation skills that help teams and clients align around a shared strategy
Benefits
- medical coverage
- dental
- vision
- disability
- 401K
- parential and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off
Digitas North America
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Salaries
Posted range
$81K/yr – $117K/yr
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