Responsibilities

• Collaborate with reputation and external communications leadership to develop measurable proactive and reactive external communications tactics and execute the tactics in collaboration with the rest of the external communications team.
• Collaborate with reputation and external communications leadership to recommend and execute tactics that identify and cultivate meaningful recognition opportunities that will reaffirm Advocate Health’s leadership role in areas of differentiation within the health industry, driving the influence of Advocate Health as a key national voice in the industry.
• In collaboration with reputation and external communications leadership, create communications plans, often as part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation of the Advocate Health and related brands.
• Track and provide recommendations to leadership around emerging trends, potential industry issues and/or brand reputation risks, developing reactive action plans and responses as needed.
• Identify, draft and execute content creation tactics as part of approved communications plan, including but not limited to, consumer communications, news releases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles, etc.
• Identify and cultivate critical relationships with trade reporters, key local, regional, national media outlets and influencers to facilitate relationship building resulting in positive earned media coverage.
• In collaboration with reputation and external communications leadership, monitor and provide executive summaries and reports of media related to customers, competitors and the industry.
• Support reputation and external communications team with priority projects, communications plans and tactics as needed based on need within the department.
• In collaboration with reputation and external communications leadership, work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands.