Senior Communications Specialist, GEO Content

Responsibilities

• Develop GEO-informed content
• Develop new content in response to identified GEO, search and consumer information opportunities
• Translate content gaps and consumer questions into clear, useful and actionable UHC Newsroom and UHC.com content
• Research healthcare, health benefits and consumer topics to develop accurate, authoritative and relevant content
• Write and edit articles, explainers, FAQs and other digital content designed to directly address the questions consumers are asking
• Refresh and optimize existing content when GEO or search insights identify opportunities to improve visibility, relevance or usefulness
• Support rapid-response content development when new questions, trends or information needs emerge
• Help build depth around priority topics by identifying related questions and supporting content needs
• Write for consumers and LLM discovery
• Create content that is engaging and understandable for consumers while being structured for effective search and generative AI discovery

Requirements

• 5+ years of experience in communications, journalism, digital content, editorial, content marketing or related work
• Experience translating complex or technical subject matter into understandable, accessible content
• Experience applying SEO, audience insights or digital-content best practices to writing and content development
• Demonstrated experience writing and editing clear, compelling digital content for consumer audiences
• Demonstrated experience managing multiple assignments and meeting deadlines in a fast-moving environment
• Demonstrated solid research, fact-checking and editorial judgment
• Demonstrated solid collaboration skills and experience working with subject-matter experts and cross-functional partners
• Willing and able to travel 10%25 +/- depending on business need

Preferred

• Experience with GEO, generative AI, LLM optimization or AI-powered search.
• Experience using SEO analytics, web analytics, search or content intelligence tools
• Experience optimizing existing digital content based on audience, search or performance insights
• Experience writing about healthcare, health insurance, health benefits or other complex consumer topics
• Experience working in a regulated industry or environment with significant content review requirements
• Understanding of how authoritative digital content is discovered, interpreted and surfaced within search engines and generative AI experiences
• Familiarity with content management systems and digital publishing workflows

Benefits

• benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)