Responsibilities

• Develop, plan and implement digital marketing strategies aligned with agency goals to drive awareness, engagement and fund development for the agency.
• Design and create physical and digital assets/collateral materials including, but not limited to, flyers, social media posts and graphics, website banners and graphics, online registration forms, annual reports, newsletters, PowerPoint presentations, miscellaneous reports, and other necessary materials as requested.
• Manage the agencys social media accounts, posting content, engaging followers, and monitoring comments/discussion/messages.
• Review, update and manage content on the agencys website alongside planning, development and communications team to ensure accurate, timely messaging and optimize online presence.
• Track social media, website and search engine metrics and mentions, adjusting strategies to maximize stakeholder engagement.
• Assist in development of public relations projects including press releases and media story pitches.
• Assist in development, preparation, analysis and maintenance of various planning documents, which may include annual program plans, committee reports, plan revisions, grant applications, RFPs and evaluation reports.
• Coordinate with program, business solutions, community engagement staff and external stakeholders to ensure that Employ Milwaukee has a diverse, robust collection of high-quality photos for digital and print purposes.
• Collaborates internally and externally to ensure brand consistency and alignment with organizational goals.
• Other duties as assigned.

Requirements

• Education Bachelors degree in Communications, Marketing, Graphic Design, Journalism or a related field.
• Experience and/or Training 3 5 years of experience in content creation, digital marketing, and design
• Licenses/Certificates None
• Technology/Equipment Microsoft Office, Graphic design (Canva preferred), Social media platforms (Facebook, LinkedIn, X, Instagram, TikTok), Social media management software(Hootsuite preferred), CRM systems (NeonOne preferred), CMS systems (Titan preferred)

Preferred

• Education Bachelors degree in Communications, Marketing, Graphic Design or a related field.
• Experience and/or Training 5+ years of progressive experience in content creation, digital marketing, and design
• Licenses/Certificates Digital Marketing Institute Certification
• Technology/Equipment Microsoft Office, Graphic design (Canva preferred), Social media platforms (Facebook, LinkedIn, X, Instagram, TikTok), Social media management software(Hootsuite preferred), CRM systems (NeonOne preferred), CMS systems (Titan preferred), U.S. Census data, labor market information tools (Lightcast, JobsEQ, Wisconomy)