Senior Communications Specialist at AFSCME | Baltimore, MD | $69K/yr – $104K/yr

AFSCME

Senior Communications Specialist

Baltimore, MD (Hybrid)

$69K/yr – $104K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Lead union communications to shape messaging across members, media, and public audiences, coordinating content from newsroom to campaigns and ensuring alignment with organizing goals.

Media relations and press strategy: respond to inquiries, pitch stories, draft releases, and prep leaders for interviews.
Content and campaign production: create print/digital materials, editorial content, social posts, and website updates across campaigns.
Training, coordination, and strategy: guide staff and leaders on communications plans, trainings, and cross-team collaboration while monitoring online engagement.

Job Description

Responsibilities

Develops effective messaging and talking points for union priorities for multiple audiences, including members, potential members, the media, the general public, elected officials, and allies.
Produces high-quality print and digital materials for both public and member audiences including emails, leaflets, flyers, newsletters, blog posts, fact sheets, videos, and social media posts for various campaigns. This also includes editing and revising others’ content as necessary.
Authors editorial content for the union’s website and newsletter
Helps build and maintain relationships with members of the press, including responding to press inquiries, setting up press conferences, pitching story ideas, and drafting press releases, statements, op-eds, and other media-related materials
Prepares union members and local leaders for press interviews and speaking opportunities
Works closely with all staff members, including the union’s print shop, field representatives, and local leaders, to coordinate, create, publish, and distribute communications material for campaigns and projects from start to finish.
Oversees updates to the AFSCME Maryland website(s) and social media feeds, including regularly creating and curating content
Monitors social media comments and email inboxes and routes concerns or questions to other staff as necessary.
Travels to worksites and events to gather communications content, such as taking photos, capturing videos, etc.
Supports the creation and implementation of communications strategies and plans.

Requirements

Graduation from an accredited four-year college or university with course work in communications, journalism, political science or liberal arts or any equivalent combination of education and experience.
Minimum of 4-6 years combination of relevant experience or education; preference for those who have worked in communications, organizing, and/or political campaign environments.
Experience creating and adapting communications materials for print and digital formats.
Experience creating written materials such as talking points, press releases, emails, and/or news articles/blog posts.
Knowledge of email, text messaging, and customer relationship management (CRM) tools, such as Action Network, Scale to Win, and Mobile Commons.
Experience creating social media content for Facebook, Instagram, Twitter, and/or LinkedIn.
Familiarity with HTML/CSS and content management systems, such as WordPress and Drupal.
Knowledge of tools for graphic design, photography, and video.
Knowledge of organizing principles and the labor movement.
Excellent oral and written communication skills, strong attention to detail, and ability to quickly synthesize information and collaborate with others.

Benefits

fully paid health benefits
3 weeks paid vacation
16 paid holidays
12 sick days
pension
optional 401k
life insurance
staff union

AFSCME

AFSCME is the nation’s largest and fastest growing public services employees union. AFSCME’s members provide the vital services that make America happen. We are nurses, corrections officers, child care providers, EMTs, sanitation workers and more. With working members in hundreds of different occupations and retirees across the country, AFSCME advocates for fairness in the workplace, excellence in public services and prosperity and opportunity for all working families.AFSCME is a union comprised of a diverse group of people who share a common commitment to public service. For us, serving the public is not just a job, it’s a calling. An important part of our mission is to advocate for the vital services that keep our families safe and make our communities strong. We also advocate for prosperity and opportunity for all of America’s working families. We not only stand for fairness at the bargaining table — we fight for fairness in our communities and in the halls of government.

Founded in 1936

Washington, District of Columbia, USA

1.2K employees (43 in marketing)

www.afscme.org