Responsibilities

• Lead the global PR strategy to build the reputation and visibility of Unit 42’s threat intelligence, incident response, and proactive security services.
• Architect and execute executive communications strategies for Unit 42 leadership, including keynotes, thought leadership, blogs, social media, and high-level customer engagements.
• Design and execute internal communications programs that keep a globally distributed team aligned, engaged, and connected to the Palo Alto Networks mission.
• Partner closely with world-class threat researchers and incident responders to unearth proprietary data, converting complex technical briefs into mainstream news hooks.
• Serve as a strategic advisor on high-stakes, time-sensitive communications.
• Build, cultivate, and maintain deep relationships with top-tier business, technology, and cybersecurity media.
• Collaborate seamlessly across the organization from regional PR teams and product marketing to legal and government affairs - to enable, empower and ensure narrative alignment.
• Establish KPIs to measure communication efficacy across all channels; leverage data to pivot strategies early and often as needed.
• Oversee and maximize the impact of agency partners and resources.

Requirements

• 10 plus years communications experience, in cybersecurity preferred
• Media savvy with knowledge of cybersecurity, tech and business media landscape
• Highly organized and self-motivated individual who will oversee timely, first-rate execution
• Excellent written and verbal communication skills with the ability to convey business strategies and complex technologies to audiences in compelling ways
• Strong team player, collaborator and creative thinker
• Ability to build strong relationships with senior leaders
• Ability to work under pressure to adhere to tight, last-minute deadlines
• Ability to navigate ambiguity, drive clarity