Responsibilities

• Serve as the strategic lead for a portfolio of growth-focused client accounts.
• Build trusted relationships with business owners and key stakeholders.
• Lead quarterly business reviews, planning sessions, and growth strategy meetings.
• Translate business objectives into actionable marketing strategies.
• Develop annual and quarterly marketing roadmaps aligned with client goals.
• Serve as the primary strategic advisor across paid media, CRM, websites, automation, creative, and analytics.
• Identify new growth opportunities and recommend strategies that increase leads, revenue, and long-term customer value.
• Develop and guide integrated marketing strategies across: Paid digital advertising, Lead generation, Customer acquisition, CRM and marketing automation, Sales funnels, Landing pages, Conversion rate optimization, Email marketing, SEO and content strategy, Customer retention, Reporting and attribution
• Partner closely with our Digital Media team to: Develop paid media strategies across Google Ads, Meta, Local Services Ads, LinkedIn, YouTube, and emerging platforms.
• Review campaign performance and optimization opportunities.

Requirements

• 5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment.
• Strong understanding of paid digital advertising and performance marketing.
• Experience developing direct-response growth strategies that connect marketing performance to business objectives.
• Experience working with CRM platforms, integrations, and marketing automation systems.
• Deep understanding of customer acquisition, lead generation, funnel structure, lead nurture, and conversion optimization.
• Strong understanding of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution.
• Strong analytical skills with the ability to interpret performance data and communicate actionable insights.
• Excellent presentation, communication, and relationship-building skills.
• Highly organized with exceptional project management and prioritization abilities.
• Comfortable working cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams.

Preferred

• Experience developing growth strategies for lead generation-focused or service-based businesses.
• Experience working with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
• Experience with project management and collaboration tools, including ClickUp.
• Experience working in a fast-paced agency environment managing multiple client accounts.