Responsibilities

• Lead the planning, building, and execution of high-volume email, SMS, and digital marketing campaigns across multiple clients, ensuring accuracy, efficiency, and consistency.
• Own end-to-end campaign execution, including calendar planning, campaign setup, scheduling, testing, QA, and deployment.
• Execute and optimize data-buy strategies with major test-based audience list providers (e.g., The College Board, Encoura), ensuring alignment with campaign objectives.
• Assist the Digital Strategy team in planning, building, and executing paid digital content via Meta Ads Manager.
• Serve as a subject-matter expert for marketing automation, owning scalable workflows while driving continuous improvements to documentation, standards, and operational best practices.
• Apply and uphold data quality, compliance, and deliverability standards across all campaigns.
• Monitor campaign performance and email deliverability, proactively identifying risks, insights, and optimization opportunities.
• Partner with internal teams to troubleshoot issues, refine processes, and improve campaign outcomes.
• Mentor and provide guidance to junior campaign team members, supporting skill development and consistency in execution.
• Contribute strategic input to the Two Ocean Education Partners’ product roadmap and continuous improvement initiatives.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 3–5 years of hands-on experience in digital marketing campaign execution, marketing operations, or campaign management.
• Proven ability to manage multiple complex campaigns simultaneously while meeting deadlines.
• Advanced experience with marketing automation platforms, CRM systems, and/or email service providers.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data, identify trends, and recommend improvements.
• Demonstrated ability to work independently while collaborating effectively in a cross-functional team environment.
• Comfort working in a fast-paced, deadline-driven setting.

Preferred

• Experienced user of Excel, Monday.com & Meta Ads Manager.
• Strong understanding of digital marketing metrics, deliverability best practices, and campaign analytics.
• Experience in higher education marketing, client services, or agency environments.
• Experience mentoring or leading junior team members.
• Familiarity with compliance requirements related to data privacy and digital communications.