Senior Campaign Manager

USA (On-site)

$114K/yr – $156K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own multi-channel ABM programs for priority accounts, drive sales-marketing alignment, and turn account insight into measurable pipeline and ROI.

  • ABM Program Ownership: Lead strategy, content, and execution across target accounts.
  • Cross-Functional Alignment: Coordinate Sales, Product Marketing, and Content for personalized engagement.
  • Metrics and Reporting: Own ROI, ROAS, pipeline contribution, and executive-ready insights.

Job Description

Responsibilities

  • Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.
  • Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.
  • Own campaign performance metrics, including ROI, ROAS, and pipeline contribution.
  • Partner with regional field teams to align ABM efforts with local go-to-market strategies.
  • Contribute to field marketing strategy and execution, helping elevate team impact and consistency.
  • Support event strategy, regional activations, and sales enablement initiatives.
  • Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.
  • Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success.
  • Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.
  • Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders.

Requirements

  • 7+ years in B2B SaaS marketing, with 3+ years in ABM or campaign management.
  • Proven ABM campaign ownership.
  • Experience partnering directly with sales on named/target accounts.
  • Comfort operating across strategy and execution.
  • Proven experience in leading cross-functional marketing initiatives.
  • Strong understanding of sales intent signals, account tiering, and funnel attribution.
  • Excellent communication and leadership skills.
  • Experience with Salesforce, HubSpot, ZoomInfo Marketing, or similar platforms is a plus.

Preferred

  • Strategic thinker with a bias for action.
  • Comfortable presenting to executive stakeholders.
  • Passionate about building scalable marketing programs that drive revenue.
  • Relevant bachelor's degree or formal education

Benefits

  • Growth Without Limits: resources, coaching and support necessary to achieve personal and professional growth.
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Accruent

Accruent is the world’s leading provider of intelligent solutions for the built environment –spanning real estate, integrated technology systems, and the physical and digital assets they connect. Accruent continues to set new expectations for how organizations can use data to transform the way they manage their facilities and assets and is transforming the way people and systems work together. With major office locations in Austin, New Orleans, London and Amsterdam, Accruent serves more than 10,000 customers in a wide range of industries in more than 150 countries around the world.

Founded in 1995
Austin, Texas, USA

Salaries

Posted range

$114K/yr – $156K/yr

Taken straight from the job posting.

See all Accruent salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$74.6M
Last Raise
$32M
Private Equity, 12 years ago

Funding History

  • Nov 2013
    Private Equity
  • Feb 2010
    Series Unknown • $32M
  • Oct 2006
    Series F • $5.5M

Traffic Signals

Monthly Google Ads Budget
$110.9K

Recent News

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Senior Campaign Manager

Accruent · USA · On-site