Responsibilities

• Provides strategy recommendations and assists in the development of strategies to improve the public image and visibility of SEIU and various locals.
• Develops, plans and directs communications strategies and calendars for various campaigns within the International and various locals.
• Writes op-eds, background pieces, fact sheets, press kit materials, leaflets and other collateral materials as needed for various campaigns.
• Assists various locals and IU teams in the development and coordination of communications strategies for campaign projects.
• Writes talking points, statements, letters to the editor, podcast outreach, worker speeches, influencer collaborations, and other written materials as needed.
• Develops and coordinates a network of local union communications representatives as needed for various campaigns. This coordination may include media training and other support.
• Provides support for International officers or local officers attending campaigns or other events.
• Monitors media coverage of various campaigns, maintains clipping files, makes recommendations on ways to improve media coverage and outreach.
• Provides background briefings for International and Local Union Officers, field staff, and workers; coordinates event logistics and interviews (i.e. videography, still photography, advisories, news releases, stage-setting collateral, etc.)
• Develops and implements pro-active earned media outreach, as well as the targeting and placement of paid advertisements to support various campaigns and political action.

Requirements

• Four (4) years of work experience in media relations, digital communications, public affairs, or campaign communications including all aspects of the media or communications production process or thorough knowledge of labor movement or other advocacy organizations.
• Thorough knowledge of digital and print media systems; knowledge of advertising techniques preferred.
• Knowledge of organizing and political campaign strategies preferred.
• Ability to perform pro-active media outreach, maintaining good working relationships with journalists, podcasters, influencers, and generating positive media coverage.
• Ability to communicate effectively, both orally and in writing.
• Ability to take initiative and work independently.
• Ability to work with elected leaders and staff in complex and sometimes political situations.
• Ability to act and organize time with extreme independence.
• Ability to handle multiple "priority" projects simultaneously and meet established deadlines.
• Skilled in the use of personal computers including the Internet and Google Docs.

Preferred

• Thorough knowledge of digital and print media systems
• Knowledge of advertising techniques preferred
• Knowledge of organizing and political campaign strategies preferred

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace