Senior Business Manager, Gadgets and New Business
San Jose, CA (Unknown)
Salary Not AvailableSenior Level
Posted 2 weeks ago
Job Summary
Own and execute product marketing for specified product lines, defining positioning, pricing, market research, and cross-functional collaboration to bring new or enhanced products to market.
- Own product positioning and pricing strategies
- Lead collaboration with engineering, manufacturing and sales
- Oversee market research and monitor competitive activity
Job Description
Responsibilities
- Product Marketing Specialist/Mgr: Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
- Develops business plans and product positioning in the marketplace.
- Oversees market research, monitors competitive activity and identifies customer needs.
- Establishes pricing strategies.
- Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
- Survey Tip: Employees matched to this position support assigned product(s) or have complete responsibility for product line(s).
- Employees who have people management responsibilities in addition to product responsibilities should be matched to Product Marketing Mgmt (2542-2546).?
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
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