Location: Remote (USA)

Employment Type: Full-Time

Reports To: COO / Head of New Client Strategy

ABOUT MADCRAFT

Madcraft is a fast-growing digital transformation partner helping industrial, manufacturing, heavy equipment, construction, distribution, and complex B2B organizations modernize how they grow, sell, and operate. We help ambitious businesses transform customer experiences, modernize digital infrastructure, implement AI-enabled workflows, improve operational efficiency, and unlock scalable growth through digital transformation initiatives.

Madcraft is entering an exciting new phase focused on industrial digital transformation, customer platforms, AI implementation, and revenue growth across North America and Europe. With offices in Austin, Philadelphia, London, and Dublin, we work with enterprise and mid-market organizations that are investing in the future of their business.

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ABOUT THE ROLE

We are looking for a highly driven Senior Business Development Representative (BDR) to help build and scale Madcraft's outbound growth engine. This is a pure business development and pipeline generation role.

Your primary responsibility will be identifying opportunities, engaging decision-makers, creating conversations, and generating qualified meetings for Madcraft's leadership team.

You will prospect into industrial manufacturers, heavy equipment dealers, construction organizations, distributors, engineering firms, and complex B2B enterprises across the United States and Ireland.

Success in this role is measured by:

• Qualified meetings booked
• Opportunities created
• Pipeline generated
• Consistent outbound activity
• Revenue contribution

This is not a marketing role. This is a high-energy, highly accountable business development role focused on opening doors and creating new opportunities.

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KEY RESPONSIBILITIES

Outbound Prospecting & Pipeline Generation

• Own outbound prospecting activity across Madcraft's target accounts and industries.
• Build and manage target account lists aligned with Madcraft's Ideal Customer Profile (ICP).
• Identify and engage decision-makers including:
• CEOs
• Presidents
• COOs
• CROs
• VPs of Sales
• Marketing Leaders
• Digital Transformation Leaders
• IT Leaders

Multi-Channel Outreach

Execute high-volume, high-quality outreach through:

• Cold email
• LinkedIn messaging
• Cold calling
• Website visitor intelligence
• Intent-based outreach
• Follow-up sequences
• Account-based prospecting

Opportunity Creation

• Generate qualified discovery meetings for Madcraft's leadership and strategy teams.
• Create new sales opportunities through consistent prospecting activity.
• Qualify prospects based on business needs, timing, fit, and opportunity potential.
• Maintain a strong understanding of prospect challenges and buying triggers.

Account Research

Research target companies to identify opportunities around:

• Digital transformation
• Legacy systems modernization
• Customer portals
• B2B commerce
• CRM and ERP optimization
• Customer experience
• Operational inefficiencies
• AI implementation

CRM & Reporting

• Maintain accurate CRM records and prospect activity.
• Track all outreach, meetings, and pipeline progression.
• Provide weekly reporting on:
• Activity levels
• Meetings booked
• Opportunities created
• Positive response rates
• Pipeline generated
• Campaign learnings

Continuous Improvement

• Test and optimize messaging, targeting, and outreach strategies.
• Collaborate with leadership on ICP refinement and campaign development.
• Continuously improve conversion rates across outreach channels.
• Contribute ideas to improve Madcraft's outbound sales engine.

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WHAT WE'RE LOOKING FOR

• 2+ years of experience in a BDR, SDR, business development, or outbound sales role.
• Proven track record generating qualified meetings and sales opportunities.
• Comfortable speaking with senior executives and business leaders.
• Strong written and verbal communication skills.
• High level of urgency, resilience, and persistence.
• Strong organizational and time management skills.
• Comfortable working in a KPI-driven environment.
• Self-motivated and highly accountable.
• Able to work independently in a remote environment.

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BONUS POINTS FOR

• Experience targeting industrial, manufacturing, construction, distribution, or heavy equipment companies.
• Experience with account-based marketing (ABM).
• Experience with intent data and website visitor intelligence.
• Familiarity with digital transformation, customer portals, CRM, ERP, AI, or technology consulting services.
• Experience using:
• LinkedIn Sales Navigator
• Apollo
• Clay
• HubSpot
• Leadfeeder
• Instantly
• Outreach
• Salesloft

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SUCCESS IN THIS ROLE LOOKS LIKE

Within your first 90 days:

• Consistently booking qualified meetings.
• Building a repeatable outbound prospecting rhythm.
• Creating measurable pipeline opportunities.
• Maintaining high outbound activity levels.
• Contributing to the growth of Madcraft's sales engine.

Within your first 12 months:

• Becoming a key contributor to pipeline growth.
• Consistently exceeding meeting and opportunity targets.
• Helping establish scalable outbound processes.
• Playing a critical role in Madcraft's next stage of growth.

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THE PERKS OF WORKING WITH US

• Competitive base salary
• Uncapped commission structure
• Performance-based bonuses
• Remote-first environment
• Flexible working culture
• Health insurance and benefits package
• Apple work-from-home equipment
• Annual company offsite
• Direct access to company leadership
• Significant autonomy and ownership
• Clear progression opportunities as Madcraft scales internationally
• Exposure to enterprise and mid-market organizations across North America and Europe

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HOW TO APPLY

Please apply directly through LinkedIn.