Senior Business Development Lead – Paid Media

USA (Remote)

Salary Not AvailableFull time

Posted 3 months ago

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Job Description

About Group 8A

Group 8A is a performance-driven digital marketing agency helping e-commerce and consumer brands scale revenue through Paid Search, Paid Social, Email/SMS, and Affiliate marketing.

We partner with ambitious brands looking to grow efficiently through data-driven media buying, creative strategy, structured testing, and transparent reporting. Our team works across platforms including Meta, Google, Shopify, Klaviyo, and leading affiliate networks to drive measurable business growth for our clients.

Unlike traditional agencies, our model is built around long-term partnerships, accountability, and performance. We operate as an extension of our clients’ internal teams — helping brands improve marketing efficiency, scale profitably, and unlock sustainable growth.

We’re a collaborative, entrepreneurial team that values initiative, strategic thinking, and people who are excited to help build something meaningful.

About the Role

Group 8A is seeking a Senior Business Development Lead – Paid Media to drive new business growth through outbound prospecting, strategic partnerships, referrals, and inbound opportunities.

This role is ideal for someone who understands the performance marketing landscape, enjoys building relationships with founders and marketing leaders, and thrives in a fast-moving, growth-oriented environment.

You’ll work directly with agency leadership to help shape Group 8A’s growth strategy, expand our presence within the e-commerce ecosystem, and build a scalable pipeline of high-quality brands aligned with our services.

This is a high-impact role with significant opportunity for career growth, strategic ownership, and influence on the agency’s long-term expansion.

What You’ll DoDrive New Business Growth
  • Identify and engage e-commerce and consumer brands that align with Group 8A’s ideal client profile
  • Generate qualified opportunities through:
  • Outbound prospecting (email, LinkedIn, networking)
  • Strategic partnerships
  • Referral relationships
  • Inbound lead qualification
  • Industry events and communities
  • Build relationships with founders, CMOs, and growth leaders across the e-commerce ecosystem
  • Develop and maintain a healthy pipeline of qualified opportunities for Group 8A’s paid media and growth marketing services
Lead Discovery & Qualification
  • Conduct strategic discovery conversations with prospective clients to understand:
  • Current marketing performance
  • Paid media strategy
  • Growth objectives and scaling challenges
  • Internal team structure and capabilities
  • Budget and revenue goals
  • Identify opportunities where Group 8A can deliver meaningful business impact
  • Coordinate and transition qualified opportunities to leadership for deeper strategic discussions
Partnerships & Strategic Initiatives
  • Help expand Group 8A’s network of referral and strategic partners
  • Build relationships with complementary agencies, SaaS platforms, consultants, and service providers
  • Contribute ideas around positioning, messaging, outreach strategy, and go-to-market initiatives
  • Support the development of scalable client acquisition systems and growth channels
Pipeline & CRM Management
  • Maintain accurate pipeline tracking and forecasting within HubSpot
  • Keep organized records of outreach activity, meetings, and opportunity progression
  • Collaborate with leadership to refine targeting, qualification processes, and outbound strategy
Industry & Market Awareness

Stay informed on trends across:

  • Paid media and performance marketing
  • E-commerce growth strategies
  • Meta, Google, TikTok, and emerging acquisition channels
  • Agency service models and client acquisition trends

Provide feedback on market demand, client pain points, and opportunities to strengthen Group 8A’s positioning.

What Success Looks Like
  • Build a predictable pipeline of qualified e-commerce brands
  • Generate consistent new business opportunities through outbound, partnerships, and referrals
  • Become a trusted growth resource for prospective clients
  • Help strengthen Group 8A’s presence within the performance marketing industry
  • Contribute directly to agency revenue growth and long-term client partnerships
QualificationsRequired
  • 2–5+ years of experience in business development, sales, partnerships, or growth within digital marketing, e-commerce, SaaS, or agency environments
  • Experience generating pipeline through outbound prospecting, partnerships, referrals, or relationship-driven sales
  • Strong communication, relationship-building, and consultative selling skills
  • Highly organized with strong follow-through and attention to detail
  • Comfortable operating in a fast-paced, entrepreneurial environment
Preferred
  • Experience working at a digital marketing agency or selling performance marketing services
  • Familiarity with paid media, e-commerce growth strategies, and customer acquisition
  • Experience selling into e-commerce or consumer brands
  • Familiarity with tools such as:
  • HubSpot
  • LinkedIn Sales Navigator
  • Apollo
  • Hunter.io
Who You Are
  • Naturally curious, proactive, and relationship-oriented
  • Strong communicator who enjoys strategic conversations
  • Motivated by growth, ownership, and performance
  • Interested in marketing, e-commerce, and emerging digital trends
  • Comfortable building relationships from the ground up
  • Excited by the opportunity to help scale a growing agency
Why Join Group 8AHigh Growth Opportunity

Join a growing agency where your work will have a direct impact on revenue growth, partnerships, and company expansion.

Strategic Exposure

Work closely with agency leadership and gain firsthand exposure to performance marketing, client strategy, partnerships, and agency operations.

Career Advancement

This role offers significant opportunity for advancement into senior revenue, partnerships, or growth leadership roles as Group 8A continues to scale.

Remote Flexibility

Full-time remote position with flexibility and autonomy.

Competitive Compensation

Competitive base salary plus uncapped commission structure with strong earning potential tied directly to performance.

Collaborative Culture

Join a team that values initiative, accountability, transparency, and continuous learning.



Group 8A is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Group 8A logo

Group 8A

Based in New York City, Group 8A is celebrating its 10th year as a full-suite digital marketing agency specializing in scalable marketing tactics through intent and discovery based platforms.Revenue growth is our primary objective and our "client first" fee structure reflects that. We are thought leaders and committed to providing our clients with creative and transparent integrated marketing solutions. We serve lifestyle brands across multiple categories.Visit our website to learn more and explore how we can help your business grow!

Founded in 2009
New York, New York, USA