Responsibilities

• Build and elevate the founder’s profile in the U.S. market as a credible, visionary voice in AI and product innovation
• Lead PR, podcast outreach, media placements, speaking opportunities, and thought leadership initiatives
• Develop a clear founder narrative that resonates with customers, partners, and investors
• Partner with the founder to create high-quality content for interviews, social media, and public appearances
• Shape and strengthen the company’s overall brand positioning and market perception
• Build a differentiated brand narrative that connects product value with long-term company vision
• Ensure consistency across messaging, website, campaigns, product launches, and external communications
• Help define how the company and product are presented to the U.S. market
• Own and execute online growth initiatives with measurable business impact
• Manage paid media, digital campaigns, influencer/KOL partnerships, and other acquisition channels

Requirements

• 5-8 years of experience in brand marketing, growth marketing, performance marketing, or integrated marketing leadership roles
• Proven ability to operate across both brand and performance —you know how to build perception and how to measure outcomes
• Extremely hands-on : you are not just a strategist, but also a builder and operator who can execute quickly
• Strong understanding of PLG or experience supporting product-led user growth
• Deep familiarity with the U.S. market , including local media, creator, and marketing ecosystems
• Strong executive presence, communication, and storytelling skills
• Comfortable acting as a public-facing representative of the company when needed
• Experienced in using modern marketing, analytics, and AI productivity tools to move fast and scale output
• Ability to work cross-functionally with leadership, growth, product, and sales teams
• Based in San Francisco or open to frequent collaboration/travel between the U.S. and China

Preferred

• Experience in an AI company or another fast-scaling technology company
• Existing relationships with U.S. media, podcast hosts, creators, or industry communities
• Personal creator presence on social platforms, especially X
• Experience building founder-led or executive-led brand programs from the ground up
• Comfortable appearing on camera and creating content directly