Responsibilities

• Brand voice: Own the brand voice across everything we publish. Every piece should sound like InstaLILY.
• Executive social ghostwriting: Write LinkedIn and X content for our CEO and COO, plus InstaLILY's brand presence on both platforms.
• Long-form thought leadership: Pieces on AI agents, enterprise AI, and the future of the industries we serve: industrial distribution, healthcare, pharma, supply chain, manufacturing, automotive, construction, food and beverage, and field services.
• Newsletters: Different newsletters for different audiences.
• Case studies and customer stories: Narrative-driven, specific, credible pieces like our SRS Distribution one.
• Strategic copy and sales enablement: Landing pages, product positioning, one-pagers, customer-facing decks, press release drafts.
• SEO: Write with SEO in mind. Bonus for hands-on experience with Ahrefs, SEMrush, or Google Search Console.
• Experiments and strategy: Form clear hypotheses on what drives traffic, engagement, or pipeline. Ship tests, measure, and think across pieces about what's working over time.

Requirements

• 3-6 years of writing experience as a copywriter, content marketer, journalist, or technical writer
• Ghostwriting experience for executives, founders, or public figures. You can absorb voice from limited input (transcripts, prior posts, brief conversations) and produce content in it without daily review
• Demonstrated writing track record across long-form, social, and editorial formats. You write without filler. Show us what you've shipped.
• Current on the AI and tech landscape: You read Substack, X, serious tech journalism, AI research commentary, and founder discourse online.
• AI-native: Daily user of Claude and frontier AI tools. You know where AI is useful and where it produces slop. Bonus for custom prompt libraries, GPTs, or workflow automations.
• Technical fluency: Comfortable writing about AI agents, enterprise systems, and operational industries with accuracy
• Numerical fluency: Comfortable with content analytics (Google Analytics, LinkedIn, HubSpot). Bonus for A/B testing or experimentation platforms.
• Experimental mindset and takes feedback well: You think in hypotheses and ship them quickly. Direct feedback doesn't faze you; you absorb it and adjust.
• Writing samples (required): 2-3 with your application, links preferred. Share a ghostwriting sample or describe a ghostwriting project (client type, voice, format, outcome)
• Hybrid availability: 5 days/week in our New York office for first 6 months; then 4 days/week in person and 1 day remote.

Preferred

• Bonus for custom prompt libraries, GPTs, or workflow automations

Benefits

• Medical, Dental, Vision, 401K, Well-being stipend, In-office lunch reimbursement, PTO and 10 US Federal Holidays, and more!