Responsibilities

• Brand Strategy & Creative Development
• - Develop and own high-level brand messaging across integrated campaigns, product launches, seasonal initiatives, retail activations, digital experiences, and experiential marketing.
• - Partner with Creative Leadership, Art Directors, Designers, and Marketing leaders to develop campaign concepts from initial ideation through execution.
• - Develop campaign platforms, headlines, taglines, brand narratives, manifestos, messaging frameworks, and supporting copy.
• - Help define and evolve Cymbiotika's brand voice, tone, language, and messaging principles across consumer touchpoints.
• - Bring a strong understanding of consumer behavior, culture, wellness trends, and competitive positioning to creative development.
• - Present creative concepts and messaging rationale to cross-functional stakeholders and senior leadership.
• - Help establish creative standards and provide copy direction across projects and channels.
• Technical & Scientific Copywriting
• - Translate complex scientific, nutritional, biochemical, and ingredient information into compelling, accessible consumer-facing content.

Requirements

• 5–8+ years of professional copywriting experience in-house, agency, CPG, wellness, beauty, health, or a similar consumer-focused industry.
• Exceptional writing, editing, storytelling, and conceptual development skills with a strong portfolio.
• Experience translating complex scientific, technical, or product information into clear, compelling consumer messaging.
• Strong understanding of brand voice, messaging strategy, consumer marketing, and integrated campaigns.
• Experience writing across digital, social, email, web, paid media, retail, packaging, and/or experiential.
• Familiarity with FDA, FTC, and claims requirements for wellness, supplements, or other regulated consumer products.
• Strong cross-functional collaboration skills, with experience partnering with Creative, Marketing, Product, R&D, Regulatory, or Legal teams.
• Highly organized, detail-oriented, and comfortable managing multiple projects and deadlines.

Preferred

• A world-class writer who can make complex ideas feel simple, relevant, and memorable.
• A strategic thinker who understands that great copy starts with a strong consumer insight and clear brand strategy.
• Equally comfortable writing a campaign headline and explaining the science behind a product.
• Curious about science, wellness, culture, and consumer behavior.
• Able to balance creativity with precision, accuracy, and regulatory responsibility.
• A strong conceptual thinker who can contribute meaningfully before the writing begins.
• Comfortable challenging the brief, asking thoughtful questions, and pushing ideas further.
• Highly collaborative and confident working with creative, marketing, scientific, and executive stakeholders.
• Detail-oriented and passionate about getting the language exactly right.
• Able to move between emotional brand storytelling and technical product education without losing the Cymbiotika voice.