Responsibilities

• Use insights and data to author, revise and/or update coherent strategies and positioning frameworks for all WWGS banners and brands (as needed).
• Own and up-level brand guidelines, strategic narratives, partnership tenets, and messaging architecture for all grocery brands, keeping them current as the market and the business evolves.
• Contribute perspective to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders.
• Earn trust with stakeholders and proactively influence partner team roadmaps and outputs ensuring brand coherence across all touchpoints.
• Partner with diverse stakeholder teams to shape campaign narratives, validate concepts, and drive brand alignment from ideation through execution.
• Elevate the quality of marketing creative to reflect brand differentiators and drive customer relevance.
• Increased awareness and meaning for WFM, 365, Amazon Saver, Amazon Grocery.
• Perceptual gains for all brands in overall relevance and value perception.
• Quantifiable boost to WFM’s equities in Health, Quality and Unique items.
• Increased customer consideration for Amazon Saver and Amazon Grocery.

Requirements

• Bachelor's degree in marketing, communications, or equivalent
• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Excellent written and verbal communication skills

Preferred

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Benefits

• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.