Senior Brand Strategist

Austin, TX (Remote)

$100K/yr – $120K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and shape technical brand narratives across discovery, messaging, and executive thought leadership to drive market visibility and credibility with engineering and industrial buyers.

  • Own brand strategy, positioning, and messaging frameworks for technical B2B audiences.
  • Lead executive thought leadership programs, PRs, speaking abstracts, and award submissions to build market credibility.
  • Run client workshops, align brand work with business goals, and coordinate across PR, content, and account teams to drive visibility.

Job Description

Responsibilities

  • Lead brand discovery sessions and stakeholder interviews
  • Conduct market, customer, and competitive research
  • Develop positioning platforms, messaging frameworks, and value propositions
  • Help clients articulate what makes them different and why it matters
  • Translate complex technical products, services, and expertise into clear, compelling messaging
  • Create brand narratives that support business goals and growth strategies
  • Support website strategy, campaign development, content planning, and sales enablement through strong messaging foundations
  • Develop strategic PR and thought leadership recommendations that build visibility, credibility, and authority
  • Identify opportunities for media coverage, podcasts, speaking engagements, industry awards, and contributed content
  • Help clients uncover stories, customer successes, innovations, and market insights worth sharing
TREW Marketing logo

TREW Marketing

Since 2008, we’ve helped engineering and technical companies build marketing foundations with branding and websites, drive engagement with content plans and marketing automation, and sustain growth through targeted campaigns. We base our work on insightful research, unrivaled industry expertise, and detail-oriented execution. At TREW, we bring an ease of clear marketing communication to highly complex products and services – making it easier to reach and engage your target audiences. We can work alongside large-scale marketing departments to develop and execute a campaign-specific strategy, or lead entire marketing programs, advising internal marketers and stakeholders along the way. Our nimble, experienced team is at the heart of this success. TREW’s fully remote team averages 15+ years of technical, B2B marketing experience.Every dollar and hour you spend with TREW helps you position your company to compete in technical markets and generate opportunities for your sales team.

Founded in 2008
Austin, Texas, USA
21 employees (7 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
26.6%
Direct
41.3%
Referral
21.8%
Social
8.8%
Paid
1.2%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
7 (33% of company)
Marketing Roles Posted (Last 30 Days)
1