Responsibilities

• Roll out McAfee’s overarching brand strategy, positioning, promise, and narrative.
• Lead brief development and strategic oversite for brand, creative, campaigns, and internal initiatives
• Develop brand governance cadence and support brand governance by providing strategic engagement, briefings, guidanceand approvals for other teams
• Translate audience, cultural, and category insights into actionable creative insights, briefs and clear direction for creative teams
• Partner closely with the VP Brand and cross-functional leaders to ensure brand and strategy alignment across all consumer experiences
• Author strategic narratives and business cases for brand extensions – partnerships, activations and more
• Build repeatable strategic frameworks, templates, and tools that elevate strategic consistency across the organization
• Advance McAfee’s POV on cultural and behavioral trends, competitive landscapes, and category white spaces
• Drive clarity across messaging architecture, customer journeys, persona development, and brand storytelling
• Support the development and interpretation of quantitative and qualitative research, brand health tracking, audience segmentation, and behavioral insights in partnership with insights and analytics

Requirements

• - At least 10 years (we’d love more!) in brand strategy, creative strategy, and strategic planning within top-tier creative agencies, global brands, or innovative technology companies
• - Demonstrated excellence in developing brand strategies, creative briefs, and insight-driven storytelling that leads to award-winning or high-performing work
• - Experience working directly in consumer brands, ideally with exposure to tech, digital security, or subscription-based products
• - Exceptional strategic thinker with strong analytical, conceptual, and narrative-creation abilities
• - Expertise in synthesizing audience, business, competitive, and cultural insights into simple, inspiring direction
• - Brilliant communicator—clear, persuasive, confident with executives and creators alike
• - Ability to lead cross-functional alignment and influence without authority
• - Highly collaborative, proactive, and self-directed—comfortable being the sole strategic authority
• - Strong command of data interpretation, research methodology, segmentation, and brand measurement
• - Innate understanding of how insights turn into big ideas, creative territories, and resonant messaging.

Nice To Have

• At least 10 years (we’d love more!) in brand strategy, creative strategy, and strategic planning within top-tier creative agencies, global brands, or innovative technology companies
• Experience working directly in consumer brands, ideally with exposure to tech, digital security, or subscription-based products
• Innate understanding of how insights turn into big ideas, creative territories, and resonant messaging.

Benefits

• - Bonus Program
• - 401k Retirement Plan
• - Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• - Paid Parental Leave
• - Support for Community Involvement
• - 14 Paid Company Holidays
• - Unlimited Paid Time Off for Exempt Employees
• - 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year