Senior Brand Strategist (Hybrid) at CareFirst BlueCross BlueShield | Baltimore, MD | $75K/yr – $150K/yr

CareFirst BlueCross BlueShield

Senior Brand Strategist (Hybrid)

Baltimore, MD (Hybrid)

$75K/yr – $150K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the brand and campaign performance loop, turning market insight into cross-functional campaigns and measurable sales impact across paid and owned channels.

Campaign planning, channel selection, and baseline setting to deliver consistent brand execution and ROI.
Agency management and cross-functional alignment with Sales, Product, and Creative to ensure brand cohesion.
Analytics-driven storytelling and KPI optimization across online and offline data to prove brand impact and tune programs.

Job Description

Builds the plan for specific campaigns including the timing, messaging, and appropriate channels. Establishes best practices and performance baselines for all campaign tactics. Translates market trends and market analysis to align brand across teams. Leads efforts to measure the impact of the brand on company sales performance. Defines advertising objectives, campaigns, and budgets by studying marketing plans; consulting with product and market managers.
Manage and assess agency partners.
Monitor social and digital analytics tools and provide insights and analysis monthly and quarterly on trends and performance. Collect, analyze, and create reports from available digital data sources to evaluate the impact of marketing programs in achieving their stated objectives. Develop performance reports and drive the storytelling approach, providing actionable insights based on available analytics data from multiple offline and online channels. Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns. Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimizations.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Develops presentations, webinars, marketing materials videos, etc. as needed to brand initiatives and support the acquisition of leadership approval. Coordinates project components with cross-functional teams including Sales, Product Management, Creative, and other stakeholders.
Champions internal and external branding requirements to effectively position the brand internally and externally

CareFirst BlueCross BlueShield

CareFirst. It’s not just our name. It’s our promise. Over 3.5 million people trust us with their healthcare needs, and we take this responsibility seriously. Our vision for healthcare is clear. Quality care should be easy to afford, easy to use and available to everyone. And what we’re building for you is exactly what we expect for ourselves and those we love. Every day, we make a meaningful difference in the communities where we live and work. We solve real problems for the people we serve with equal parts empathy and urgency—simplifying the complex, delivering tailored solutions and stepping forward with new ideas. RECRUITMENT FRAUD NOTICE: CareFirst is aware of an increase in fraudulent job offers being made on behalf of our recruitment team. Legitimate CareFirst recruiters will always contact you from an email address ending in “@carefirst.com” and will never ask for a payment in exchange for a job opportunity or ask you to submit sensitive personal information via email, phone, or text. Independent licensee of BCBSA.

Founded in 1934

Baltimore, Maryland, USA

7.1K employees (133 in marketing)

www.carefirst.com/careers