Senior Brand Strategist & Copywriter / Associate Brand Strategy & Content Director

St. Louis, MO (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end brand strategy and messaging engagements at TOKY, coordinating from discovery to execution.

  • Must-have: 5+ years of agency experience in creative/brand strategy
  • Standout: Ability to lead cross-functional brand strategy engagements with design and content teams

Job Description

Responsibilities

  • Craft creative strategies and campaign platforms inspired by client business needs, audience insights, and market context
  • Develop differentiated brand strategies and messaging platforms including positioning, promise, voice, and brand narrative
  • Write content for a wide variety of mediums including video/audio scripts, websites, white papers, email marketing/CRM, sales presentations, collateral, and social
  • Co-lead brand strategy engagements from discovery through execution, collaborating closely with account service, design, and the strategy/content team
  • Facilitate brand and market research to shape strategic insights, including brand audits, competitive landscape analysis, stakeholder workshops, client/customer interviews, and synthesis of key findings
  • Present work to clients , articulating rationale and fostering alignment across teams and stakeholders
  • Manage multiple projects independently , meeting deadlines and maintaining high-quality work
  • Champion creative and strategic excellence , upholding TOKY’s standards across all deliverables
  • Stay sharp on industry and cultural trends and best practices , applying new thinking to elevate client work and team processes

Requirements

  • 5+ years of agency experience in a creative or brand strategy role with a solid understanding of marketing, branding, and communications
  • Excellent writing and conceptual/strategic thinking skills
  • Experience creating campaigns, marketing deliverables, and/or brand strategies that answer complex business challenges
  • Strong presentation skills
  • Experience collaborating with clients to create consensus and deliver strategic insights and compelling brand messaging
  • Proven ability to build client Relationships as part of a collaborative team

Preferred

  • B2B or healthcare experience

Benefits

  • Competitive salary
  • Generous paid time off
  • Hybrid working structure for St. Louis–based team members (in office Tue–Thu); fully remote option available outside the St. Louis area.
  • Traditional Benefits: Health, Dental, Vision, Life, 401(k), and Short- & Long-Term Disability
TOKY logo

TOKY

4.4 Glassdoor

Founded in 1997, TOKY is a full-service branding and design consultancy that has developed a national reputation for helping organizations create brand strategies that differentiate and delight prospective clients and recruits. TOKY uses those brand differentiators to create brand identities, compelling websites, and marketing strategies. The firm focuses on branding and design for a handful of client markets, including architecture, engineering, and construction firms; architectural and building products; food and dining; hospitals and healthcare providers; and professional services.

Founded in 1997
St Louis, Missouri, USA
43 employees (8 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
27.4%
Direct
48.3%
Referral
5.9%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
2 (5% of company)