Responsibilities

• Strategic Brand Planning & NA Execution
• Narrative Campaign Design: Architect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identity.
• North America Market Leadership: Serve as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiences.
• Lifecycle Management: Develop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operations.
• Budget & KPI Management: Oversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metrics.
• Community-First Advocacy
• Champion of the Player: Act as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationships.
• Authenticity Management: Vet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player base.
• Creator & Influencer Collaboration: Partner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placements.
• Creative Collaboration & Brand Legacy

Requirements

• Experience: At least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gaming.
• Storytelling Prowess: A proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotion.
• Community Core: A "community-first" mindset with deep empathy for player needs and a commitment to authenticity.
• Market Expertise: Extensive knowledge of the North American gaming landscape and Gen Z audience behavior.
• Agility: A history of innovative thinking and the resilience to learn from failed experiments.
• Project Management: Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail.

Preferred

• Global Collaboration: Experience working with international teams and managing complex IP licenses.
• Creative Background: Experience in visual design, copywriting, or video production to help guide internal and external creative teams.
• Passion for the Vision: A deep appreciation for thatgamecompany’s history of creating "softly and loosely" crafted worlds that provide emotional room to breathe.

Benefits

• Paid Time Off, Holidays and Two Weeks Winter Break
• Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
• Pet Insurance for those who need it too.
• Compassionate leave for employees who needs to take care of their family members
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• Access our savings plan (401K program) with company match
• Mental health resources including Headspace membership and Employee Assistance Program (EAP)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together